the marketing of the future

You would do well to check out this story and the links I've provided at the bottom. I hope you've heard about this already, but if not, please be blown away.

http://www.ibelieveinharveydent.com
http://www.ibelieveinharveydenttoo.com (highlight the page)
http://www.whysoserious.com

Thanks to my friend Kyle (who, incidentally, was just sworn in after passing the bar) for showing me the original article.